About This Book:
Who should read this summary? Who will learn from this summary?
• Entry-Level Employees and Mid-Level Employees.
• Everyone who needs motivation in their job.
About author:
Seth Godin is a best-selling author, blogger, trainer, and entrepreneur. Previously he was in the book packaging and dot.com business and now he is a proud author whose 19 business books have been published. Seth also offers marketing workshops and online courses. They keep educating people about their blogs.
Now we Start Summary:
Introduction:
I know many people who are forced to do the work they do not like every day. They have to hide their real identity, their creativity from this world because the world does not appreciate their talent. But today the world has changed a lot. Now it is not the same thing as before.
It has been going on for a long that the world expects us to adjust, try to fit according to them, change ourselves to be like them. And this has been going on for almost a century already. But today things have changed. Today if you copy someone else, then you are not going to get any benefit. Rather, it will be your disadvantage.
Have you ever thought that you almost live the same life? You go to work every day, which you have been doing for the last 15 years. Suddenly one day your boss knocks at the door of your cabin and tells you that you are being replaced because they have found someone else in the lower salary. So what will you do now?
I do not know how you would react in such a situation? But I am sure that if you read this summary, you will not need to know by yourself. You will also learn that we do not have to live as a part of the machine, which can be replaced easily, but we have to make ourselves a need that no one can complete.
The New World of Work:
Try replacing yourself with the Employer. Now for the exam, why would you want to hire a professional bag designer by paying more money when you can have 10 bag designers who will give you better and faster work for less money? The world was following this trend for 300 years and the employer had the advantage in it, but no such work is not done in the new era.
Hector wakes up at 6 am every day, then goes to his street corner and waits. Hector is a construction worker. He daily weights a truck passing by with 6 other people who are construction workers like him, who carry them. And when the truck arrives, the driver cuts down the window panes. He picks only 3 of them. He does not have a fixed choice, he takes whatever chip worker he feels with him. For them, they are all the same.
Whether you believe it or not, you are also like Hector. You send your CV for a job in a company. Your CV is lying on a desk with thousands and CVs of people. Now, because there is no difference between you and those people, you often do not get that job. But why does this happen? Because you are like those people. There is no such unique thing in you that the employer should confuse you because you are no different.
The Law of Mechanical Turk states that if a project is broken into small and predictable pieces, then it can be done almost free of cost.
Now a little casting words. Take com only. This website converts voice recordings or interviews into written form. Now you will ask how does this website works? Actually, it breaks voice recordings into multiple pieces and then divides those pieces into multiple employees. Each employee transcribes his part and then all the parts are connected and the final product is prepared.
So how much will casting words pay to every employee? So let us tell you that the rate of one-minute transcribe is 19 cents. Now if you compare it according to two dollars per minute, which is the professional's rate, it will still be much cheaper. And here the Law of Mechanical Turk is applied. So the client has to spend only 15 dollars instead of spending 80 dollars on each project.
And worse, most bosses want to see Employees next Mechanical Turk? So would you like that? In today's world, there is no place for those people who work only as a machine. So how will this problem be solved? It's simple, you have to be the linchpin.
Lynchpins are artists. They do not work at all like any machine. He does not like to work in rules and the biggest thing, there is no alternation of lynchpins.
James owns a factory where cheap clothes are made. While interviewing his workers, he realizes that he has 3 choices. Either he hires a perfect worker who earns him $ 30 per hour. Or he can hire a good worker who earns $ 25 or he hires an average worker who earns only $ 20 per hour.
But the problem is that James does not know who is the perfect worker and who is the average until he hires the workers and gives them work. Therefore, he will have to pay a set price to everyone in the beginning. How much do you think James will pay? It is obvious that he will pay 20 $ an hour.
So James paid all the workers the same amount so that the listed amount of profit could be computed. That is, the perfect workers were taking less money than they used to reserve. And the bitter truth is that perfect workers will soon leave work. So in this way, perfect workers are treated as a part of a machine and they are misused.
A person is not known in his career for what he is, but because he is known for what he does. If we want to become indispensable, then we have to be different. You have to bring the values and emotions that customers and employers want in your work. It means to say that you have to stand out in the crowd of millions and show it as a different so that people will notice you.
Thinking About Your Choice:
Do a question to yourself. Are you indispensable?
Come on, let's answer this. Yes, you can be And tell you that there are many more people who are indispensable. And it is also important to know that all those people are not born with any superpower that makes them indispensable. Rather, they have worked hard for this. These people have become indispensable in this world of dispensable people by their hard work.
You have two choices Either you think that in order to be successful in life, one has to give up or you can become a person who always thinks about a win-win situation.
Kim Berry is the leader of the Programs Guild. He had been pressurizing Congress to give foreign Talented Computer Programmers in H-1B Visa Limit Number. Kim takes life in a win-lose situation. They think that every foreigner who works as a programmer in the U.S. Works in America, due to which the chances of Americans are reduced.
But why can't we take life as a win-win situation? Why don't we see the market as unlimited and expandable? Why don't they think that if the foreigners are getting a developer job then they will create something good and this will give more opportunities to the local talent too?
You might think that successful people have some extra abilities, something that you do not have. But it is not so. Steve Jobs was adopted. Nelson Mandela changed the whole world from inside the jail. There are many other people who did not have anything, yet they achieved success.
Once upon a time there used to be a dream, "Work hard, do as you are asked to, and you are going to get rewarded". Now the New American Dream is "Be Different, Create Value, Be Passionate, and You're Going to Get Rewarded".
Be the lynchpin, be the one that the company Easily cannot replace, and that will be your biggest reward. When you become a linchpin, you enjoy your job with more passion because you stay connected with your customers.
And if you are an employer, hire linchpins. Who do you think will earn you more profit? The one who speaks, ejectively does the same or the one who creates art, who is passionate about his job, and makes such products that customers can connect emotionally?
Also, when you hire linchpins, your business also becomes a linchpin. That is, completely unique, and it helps to connect people on a large scale.
Linchpin Employees Create \ Value. They can produce more than what is paid to them. They love their work. These people are free spirits who perfect every task. As an employer, if you want a lynchpin, then you also have to become a lynchpin.
Becoming the Linchpin Becoming the Linchpin:
Lynchpins are the foundation of every organization. They keep the organization connected, without them, the company cannot move forward.
The more value you create in your job, the less time you will have to spend in the job. This is the law of linchpin leverage. That is, you only have to do a few minutes of creative and extraordinary work throughout the day. The rest of the time, you just do normal stuff towards the rest, creativity is that small thing that shaves your whole work. That is, it makes the task even easier and more connected with the customers. And then gradually you also get an erection.
Marissa Mayer is among those people who have helped in giving Google a shape and in developing. It is a perfect example of a linchpin. Maris knew how to create value in his job. He used his art to create a user interface that was able to connect emotionally with customers. It is because of them that people like Google over other search engines like Yahoo or Bing. However, other search engines also provide the same search result.
Marissa knew that optimal search results are important but not most important. He knew how to connect the customers need with the programmers, gradually he created a user interface which is the best in the world today.
Suppose you have a restaurant where four waiters work. Three of them perfect their work while the fourth works well. Although this fourth waiter knows how to handle the problems of the daily, then if someday there is a need to remove those employees, then whom will you remove and whom will you keep? Obviously, you will not remove the problem solver at all.
Solving the problem is a part of anyone's job. And this thing can neither be taught nor practiced. Because this thing comes from experience.
For example, if the doctor suddenly stops and talks to his patients or listens to them, understand their needs. Or a barista would go by himself and ask the customers how their day was. Or a pilot comes out of his cockpit to silence a crying child. Even a small sweet gesture can change the opinion of people about you. This can make you a linchpin. So take time out of your work and listen to people, take care of them, take care of their needs. What will happen to you if you can stop connecting with people emotionally after a few moments and make them feel important?
The Resistance:
If you create a masterpiece? Art that no one has seen before, but your resistance stops you.? But what is the use of it? Nothing That is why shipping like importing is also important.
When you try to adapt to first-time shipping, sometimes your work can be messy. But this is a normal thing. Now, for example, Saturday Night Live. There is a shipping process in its name. This show comes every Saturday night, whether the work is done or not. Sometimes if the show speaks, sometimes this show is very bad, but those people do not stop it. The show goes on and then the next Saturday audience gets a very good performance. So keep shipping whatever you do.
But why is shipping so hard? Why do some projects fail to ship? This is due to two major changes. The first is threshing and the second is coordination. And the reason behind both is resistance.
Thrashing means adding small details to a large project to fix it or make it better. Suppose a company develops a game. So now if you see them close, then as the deadline gets closer, the threshing starts. Do not get this thing wrong? We do not mean to say that thrashing should not happen at all. However, this too has the right time and place.
So hurry thrush and fix your product too quickly. Thrashing is good for everyone as soon as possible.
Coordination is another challenge. For example, if you are introducing three people to each other, then there will be a handshake only three times, but adding another man will cause six handshakes. If you add one more, you will get ten handshakes.
There is a reason why start-up businesses are often more successful than big companies. Due to low start-up employees, coordination among themselves is easy.
But what about the region of resistance? The resistance is basically "Lizard Brain". It happens inside your brain, always scared and hungry. Your lizard brain only wants to survive. It does not matter whether you are successful or not. It just has to be alive. The same thing is resistance. Your lizard brain prevents you from moving forward.
Just opposite it is our daemon brain, daemon in Latin means genius. There is a genius inside us who always fights with resistance. Whether you will be successful or not depends on who will win inside you, your lizard brain or inner daemon?
But how to get rid of this lizard brain? How to beat it? Is quite simple.
Write down your deadline. Write on a big piece of paper and hang it on the wall. This is the first and most important step, however, whatever the day, you will definitely be shipping on that day whether you have finished less or not.
Second Step: Write down every single idea that you come across. Write postcards, or in small notes, whatever comes in the mind. Help people and if needed, take their help too.
What is the next Thrush? Thrash today and now, do not wait for the deadline. However, it will be difficult because it is a challenge for your lizard brain. The deadline is far away and Lizard Brain is not in the mood to do anything right now.
To control the lizard brain, whatever is in the mind, write it in the cards and tell your colleagues to write as well. Then organize all those cards in a database such as File Maker Pro and clear your partners clearly that this is your last chance to thrash. And of course, the deadline is far away, but this will be his last chance to think about ideas.
Then take this outline to your boss only. Just take it to the person who will decide what the final product should be like. Ask the boss if he likes the outline and if not, what changes do they want?
Ask them these questions in the last. Once you make the delivery, what else do they need, will they ship now? Don't listen if they refuse. If he says "We will dispose of only after watching the final product", then do not accept. Tell them that they can answer you in yes or no.
Finally, build your product thresh free and ship at right time. Because lynchpins do the same.
The Seven Abilities of the Linchpin
First of all, build a strong connection in your organization.
Lynchpin companies do not want people who work only for money. They want workers who have the right region to do jobs. It has a large example of a Zappos shoe company. Employees leaving the company are offered $ 2,000. Zappos's motive behind this is that his workers work for the right region and not for the money. But if an employee is working only for money, then Zappos will take $ 2,000 from him and ask him to leave the job immediately. Zappos wants to see his employees creative, making them lynchpins.
Second, deliver unique creativity (Second, deliver unique creativity.) Deliver your unique creativity
There is no end to unique creativity. You can always do something that someone has not done before, which is absolutely unique, but remember whatever you do, deliver it in time. Don't forget to deliver your uniqueness and creativity.
The third is to manage any situation or be able to handle complex issues.
If there was a manual for problem-solving, then maybe there is never a problem in our life. That is why linchpin is very important for every organization. To become a linchpin, you have to handle every problem. Problems that are unexpected also.
Fourth, lead customers mean lead customers.
Stay emotionally connected with your casters and be flexible about their needs. Give each of your customers a unique experience that directly touches their emotions.
Fifth, Inspire Your Staff
(Inspire your staff) Fifth, inspire your staff.
Work cannot be done by showing fear. You cannot scare your employees by saying that be creative or you will be fired. The way to scare never works. You have to inspire them, and for this, you give them a chance to do their real talent show. They should feel that their work matters and that they are an important part of the company, and only you can make them feel it.
Sixth, Provided Deep Domain Knowledge:
(Get Deep Domain Knowledge Provided) Sixth, provide deep domain knowledge.
No matter how knowledgeable you are, it does not necessarily help you become a linchpin. Because no matter how much knowledge we have, there is so much that we will not know. Anyway, nowadays every knowledge is available from the Internet. That is why we should also have the ability to make smart decisions with knowledge.
Seventh, have a unique talent
(There must be some unique talent in you) Seventh, have a unique talent.
Ever wondered what unique you have? What is it that can become your superpower? If you do not know, then discover. We are not talking about average powers here, such as the ability to follow orders or rules. Rather, we are talking about those skills which make you different from others. A quality that is only within you. And when you develop such a quality inside you, it will be difficult to replace you. Because there will be no one else like you.
Remind me once more that not everyone is born with unique talent, but we can develop our talent. We can call it an achievement. Lynchpins know about superpowers and also work hard to develop superpowers within them, and this is the biggest difference between lynchpins and normal people.
Work hard on the quality that makes you a linchpin. Develop them Try to be even more batter and unique.
What If My Boss Won't Let Me? (What if my boss improved let me?)
There are two situations in this. The first is that you are at the place where your boss will not let you become the linchpin. He will not give you a chance to become creative but will make you do what he wants, that is, he will only give you orders which you have to follow. But why are you wasting your time in such a position? Are you getting a chance to learn and grow? If not, you will never be happy in this job. You do not just do these positions, so it would be better to leave such a job.
The second situation, which is the most common, is that you think that your boss will not allow you to become a linchpin. But in reality, you have not tried to become a linchpin because you are very afraid of doing so.
It is true that your boss is not going to save you. When the higher boss asks questions about any of your work, then only your boss will have to answer. So we have to sell our plan to the boss first. It is very important to take them in your confidence.
So what do you have to do about this? Simple, you improve your skills. Gain experience as much as you can. And when it comes time to do a real talent show, you will have a lot of experience. And you will have more control and time to do your tasks.
So do not ever ask what the company will do for you, rather think about how you can become a valuable asset for the company.
Conclusions:
Given the situation of today's workplace, it is very important to be a linchpin. In today's time, there is no place for cogs to follow orders only. You have to be a lynchpin to survive.
If you are not indispensable then it may happen that one day you wake up and you know that you have been replaced. The company has hired a fellow who is taking less salary than you. And believe as if your boss will not have any problem in doing so.
On the other hand, if you are a linchpin, then you are a valuable asset to your company. It will not be easy to give someone else in your place because you are among the few people on which the company rests.
According to this book, there is a lizard brain and there is a daemon inside all of us. This Lizard Brain wants to survive somehow. Whether you are successful or not, it does not matter. Lizard is afraid of taking brain risk and this is its biggest weakness.
On the other side, the Daemon inside us provides us. It anchors us to take risks so that we can become indispensable. Now you decide who will win? Your Lizard Brain or the Demon inside you?
In this book, you learned about the intake abilities of a linchpin. First: Do not work just for money. Second: Deliver creative work. Third: Learn to deal with the difficult type logo and fourth: Stay connected to your casters. Fifth: See what affects your job. Sixth: Take Smart Decision and seventh: Develop a unique skill.
No company believes its employees night and night. Trust is such a thing that we have to earn, along with it, why would you risk your employer unless there is a solid region. That is, you have to prove yourself first.
Do not ask what the company can do for you, but first, think about what you can do for the company. And this is what makes us a linchpin.
What will you learn from this summery? What will you learn from this summary?
What if you miss your job someday? What would you do if the company placed someone else in your lower salary? What will you do then That is why we are telling you to be indispensable. This book will teach you to be such a valuable individual for your company that no one can replace.
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