Summaries World

About This Book:

In this book, you will learn about how effective marketing is. You will definitely want to make the best selling products, win the trust of the customer and want to be the leading brand in the market. There are also brands which have been made for a long time. Learn from this book how they did it. If you work in branding, marketing, advertising or sales, then this book will help you a lot.

Who should read this book

Business Students, Marketing, Branding, Advertising and Sales Professionals

About author

Philip Kotler is the author of 60 books written on marketing. He is also a marketing consultant and a very well known professor. Kevin Lane Keller is the author of Famous Textbook, Strategic Brand Management. He is also a professor and a branding consultant.

Let's We Start Summary:

Introduction:

Do you know the most effective method of marketing? Do you want to know how a business market wins the loyalty of customers by dominating the rest? Don't you want to know how successful brands like Nike, Kimberly-Clark, Wal-Mart, Caterpillar and IKEA do their high-level marketing? In this book summary, you will read about marketing management. In this, you will tell about marketing strategies and marketing research.

In this book, you will also get to learn how marketers can give the best products and services by collecting and analyzing information. We will also tell you about Consumer Behavior and about Behavior and Factors Influencing it. Marketing is not just about making money. It teaches you how you can bring the best product or service market through planning and perfect execution. It is not about short term solutions. And in the end, we will talk about giving the best value to the customers.

Defining Marketing:

What is marketing? We can disable this broad concept in 3 words. And that is "meeting needs profitability". This means to find the needs of the people, then to make a huge profit by creating the product according to the needs of the customers. The goal of marketing is to understand the customers so well that they can make perfect products for them.

When a product completely satisfies the demand of the customers, then it is called good marketing. If the marketing planning and execution are done properly then the product will be sold on its own. Then you will not need any false tricks i.e. Gimmick Cell. And once the product is available in the market, people will come and buy it themselves. He himself will be excited to use that product. But good marketing does not just end at the product launch, it is important to continue even further.

Most successful brands are finding new ways to meet the demands of the customers and also to avoid competition. Nike is one of the world's biggest brands. And Nike's core marketing message is that it provides high-quality rubber shoes that are specially designed for athletes. And brands are running on this basis. Nike thought of the "pyramid of influence". The idea was that a small group of athletes would infuse the rest of the aspiring athletes with their shoes and sportswear.

Today, Nike has established itself as a marketing brand of high performing athletes. In 1985, Nike signed Michael Jordan as brand ambassador. Although it was the beginning of Michael Jordan in the field of support, in such a short time he gave an amazing performance. And this strategy worked because in the same year Air Jordan had collected $ 100 million.

In 1998, Nike released it's first "Just Do It" ad campaign. In this, athletes were given a clear message to chase their goals. Through these AIDS, Nike had established the image of one of its self-empowered sports in sports. "Just Do It" is Nikki's slogan even today. When Nike expanded into the European market, the company changed its approach. He felt that the "Just Do It" campaign would be a little aggressive for Europe. That's why Nike capitalized on football, which is Europe's most popular support.

Nike sponsored many local and national football teams of Europe. And above all, in 2007, Nike acquired Umbro, a British brand of football shoes, uniforms and equipment. Today, Nike alone supplies uniforms to 100 football teams all over the world. Naiki made a mark at the 2008 Asia Summer Olympics. Although the official sponsor of this event was Adidas, Naiki removed the AIDS by wearing Olympic shoes to her athletes. Similarly, the company-sponsored athletes, mostly Chinese, and 12 of the 11 American basketball team members.

The result of this marketing strategy was that Nike's sales in Asia had increased by 15% to reach $ 3.3 billion. Many experts believed that Nike's marketing strata were more effective than Adidas during this event, which was the official sponsor of the Olympics. Nike also partnered with famous athletes such as Tiger Woods and Maria Shapira. However, in 2008, when the Wimbledon match between Roger Federer and Rafael Nadel was held, both champions were sponsored by Nike. From his shoes to the dress, all belonged to Nike. At that time it seemed that this is not a match, but a 5-hour commercial run of Nike.

"Designed for Athletes by Athletes" is Naik's mantra. In a way, the company has got its target market as high performing athletes. Nike created the shoes, apparel and equipment that these athletes wanted. And for this reason, today the leading brand has become the leading brand of Nike Support. "Just Do It" is the trademark of Nike, which is inspiring all the athletes of the world.

Developing Marketing Strategies:

Behind the marketing activities of any brand is its marketing strategy, which requires both display and flexibility. Disappointing in marketing strategies is very important as it should be at the core of the business. This is your commitment in a way, but it should not be rigid. The company should be flexible according to the times and should change the changing demand of the market. Keep improving the marketing strategies in other words but don't leave the core value. In earlier times, traditional marketing was dominated in business.

After creating the product, it was marketed only when it came time to sell it. But in today's modern time, this simple idea will no longer work. Because today competition is too much. And apart from this, today's customer is also smarter. Today there are many products and services in the market which compete for the best value and the best price. And due to the internet, today's customer is more informed. Today, keeping your marketing stick and making loyal customers for any business is no less than a big challenge.

So how to develop effective marketing strategies in such situations? The goal of any business is "Deliver Customer Value at a Profit". The more value you give, the more profit you will get. Marketing strategies must be a value driver. The first phase of effective marketing is STP i.e. Segmentation, Targeting and Positioning (STP or Segmentation, Targeting and Positioning). And this product is the stage even before the creation. Segmentation is the meaning of dividing the market into several parts. Targeting means targeting specific clients. And positioning is to find out what value your product will give and how it is different from the rest.

How do you decide who will use your product? It is very important to understand what type of customers you want. Because it is your goal to create a product on the demand of those special customers. Because of the customers, you have targeted, only they can give a higher price for a higher value. And the same customers would also like to recommend (recommend) your product. So STP is done before production. The second phase is to create value which is done while producing.

A business coming to this stage decides about the special features of its product and its distribution and pricing. The third phase is communicating the value. At the time of product launch and after that customers are told about the value of the product. Marketing strategies should be reflected in platforms such as the company website, social media, blogs, prints and TV commercials. Sports channel ESPN is one such company with effective marketing strategies. ESPN's Meaning is Entertainment and Sports Programming Network.

This company was established in 1978. In those days, ESPN started showing regional sports news with the help of a single satellite in Connecticut. In the 1990s, ESPN started marketing as a sports authority whether it was television or print media. Within a few years, ESPN had expanded its business into many categories. Today, ESPN operates several cable channels, a magazine, a website and several local radio stations. ESPN has not only made its original TV and movie series but has also created sports merchandise.

The company annually earns $ 5 billion. In 1996, the Walt Disney Company purchased ESPN. ESPN created its marketing slogan "Surviving Sports Fence, Anytime, Anywhere" and since then the company has carried on this branding. ESPN's brand message was so powerful that once a sports fan said "If ESPN had been a woman, I would have married her". From fantasy league to online gaming and social media as well as making mobile apps, ESPN is playing its commitment to serve sports fences. ESPN always remembered its core marketing but it was always flexible with current trends. The company has made its mark as a sports authority not only in America but also in many other countries.

Collecting Information and Forecasting Demand:

Information is very important in marketing. The business that collects superior information can understand the customer in the same manner as the battery, accordingly, he will develop the battery products and will be able to execute the battery marketing plan. It is very important to have a continuous flow of information in the business so that the marketing manager can make the right decision.

Every company has an MIS i.e. marketing information system in which analytics data is collected with the help of people, tools and procedures. And it is the job of MIS to distribute this information to marketing managers in time and accurate way. Successful brands invest in MIS and they also get a lot of benefit from it. Marketing information is the 3rd part of the system. The first one is internal company records. The second is marketing intelligence activity and the third one is marketing research. Internal company records contain collected data of order forms, sales invoices, inventory lists and daily transactions.

Sales reports in Wal-Mart type companies do a lot of monitoring so that records of millions of customers' demand can be kept. Wal-Mart has an efficient sales and inventory system that collects data from "every customer, every store and every day". And these systems are updated after every hour. Due to the increasing use of the Internet, companies have the advantage of "cookies" that keep a record of the online behaviour of individual customers.

Cookies are a very helpful tool for business-targeted marketing. Customers also get their right product or services, so it is an advantage for them too.

Whether a business is online or offline, it is necessary to have its own database. It should also contain the data of the customer's demographics, where he is from, how much he belongs to, etc. and psychographics i.e. how he behaves. This means that the business should have an idea not only of the edge, gender and location of its customers but also of more targeted information such as hobbies, opinion and lifestyle. A reliable database will enable marketers to create target advertisements and sales letters that will directly appeal to the right customers, and improve the company's sales.

Consumer electronics company Best Buy has a database of more than 15 terabytes. And this information is collected by them in 7 years time. Best Buy collected such a huge amount of information from all phone call records, emails, sales invoices and other sources. After database collection, the company runs its intelligent algorithms. Best Buy has classified 100 million individual categories.

There are some customers who are called "Buzz", and those who are young technology buffs, that is, they have a lot of knowledge about technology. Then there are some customers who are called "Jill" which mothers hai. "Barry" speaks to the customers who are ameer professionals. And some "Ray" fall into the category of customers who are typically family men. Each category has its own needs and choices. And because Best Buy understands its customers so well, its marketing is so precise. That is why the customer feels that the product of their choice has been made only for them.

This is the secret that customers are so loyal to this brand. And every time they come to get the product from Best Buy. So now you must know why Precise Marketing guarantees sales increments and long term success.

Conducting Marketing Research:

So how can companies do precise marketing other than internal records? So the answer is marketing research. In this process, companies collect facts about customers and then analyze them. Effective marketing research helps to create the perfect product that customers want. There are 6 steps of marketing research.

Step 1 is to define the problem. Step 2 is to develop a plan. Information is collected in step 3. In step 4, that information is analyzed. The results are presented in step 5 and the decision is taken in step 6 in the last. In Step 1, the marketing manager must have a special approach to understand the problem. For example, American Airlines wanted to provide internet for its first-class passengers.

So if he defines the problem in such a way that "know everything about the needs of your first-class passengers") then it would have been much broader because it will also collect the unessential data. And if those problems were to define that "find out how many passengers who took a Flight B747 from Chicago to Tokyo are willing to pay $ 25 for an Internet connection", then it would have been a bit more narrow. So he approached a specific and simple approach. American Airlines may ask for step 1 "Internet service for first-class passengers is significantly more important than other services such as power plugs or enhanced entertainment." Or "How many first-class passengers can choose American Airlines because of Internet service?"

For this special problem, marketers can plan Step 2. What data sources or research instruments they will have to use and how much cost they will have, they will have to find out all these things. Will the survey be more effective or a focus group? Will the product be sampling or distributing questions? Step 3 is to collect information. If marketers want to survey, then it can be through social media or phone calls. Or talking to customers face to face, such as in shopping malls or in a party's house.

In step 4, tabulating and collecting data is done using statistic use. In step 5, marketers present the collected data in recommendations form or invaluable insights. And then it is the turn of step 6, in which the market evaluates the results of the research. One of the best examples of effective research marketing is the diaper brand Huggies by Kimberly-Clark. Kimberly-Clark is the same company that manufactures Cotex Sanitary Napkins and Kleenex Facial Tissues.

For the Haggis, marketers researched for 3 years, then they were able to create a new product. The plan was that a home interview of the mothers with different ethics and background be taken in the entire country. Marketers also fitted small cameras so that the response to the diaper changing routine could be monitored. This led him to discover that New Moms often had to struggle to change diapers because the babies kept on shaking their feet constantly. So the diaper should be in perfect shape according to the body of the baby. Mothers were also in demand that their babies should feel more comfortable, they do not know that they are wearing diapers. The result of this research was that the company made its new diaper quite slim and body fit.

This new diaper was 16% less wide and its back waistband was more stretchable. Mothers also said that she often uses cartoon designed diapers so that the baby is happy while wearing them. And that was the reason Haggis had secured the license of Disney character Winnie the Pooh. The result of this market research was that Huggies Supreme Natural Fit became a highly successful product and the company's sales reached the top. Not only this, there was a lot of increase in the market share of Haggis as well. Kimberly-Clarke sold diapers worth $ 4 billion in 2007.

Creating Long-Term Loyalty Relationships:

Today many brands are in the market that is competing for the same product. But the thing that differentiates one brand from the rest is the level of value that is given to the customers. Many Decades ago the goal of marketing was to sell only the product. It only lasts until it is sold and bought. But modern marketing is more holistic. Because competition is very high, marketing careful planning is done. The most important thing is that its goal should be to build a relationship with customers. In addition to product engineering, today's business needs market engineering as well. If spoken in simple terms, it should be the core of the business that customers can be given more value.

As marketing experts say, "Business Secured by Getting, Keeping and Growing Customers". Customers are the reason for which you build factories, hire employees, schedule meetings or engage in any business activity. You have no business without customers. Today's modern companies have also learned what is the importance of being customer-centric. Traditional organizers used to keep senior managers at the top, but this model has now become outdated. And the businesses which still follow it will never be able to run. Modern Organizers is customer-oriented. They invert their business models. Customers should be on top of the business model. They should be given top priority, highest import and great value.

There are frontline people under the customers. Which are the staff, cashiers and salespersons who interact directly with the customers. This is the only person who serves and satisfies customers. Next comes the middle managers who support the frontline logo. Senior managers come at the bottom. But this does not mean that only the frontline logo should deal with the customers. It is very important that every level should be personally included in knowing and serving customers and meeting customers.

Adam Smith once said "The real price of anything is the toilet and trouble of acquiring it" (The real price of anything is the toil and trouble of acquiring it. ") Customers not only see the monetary cost of the product at the time cost. , Also sees energy cost and stress cost. He sees that buying the product is not more time consuming or energy-consuming? Not very stressful? If the price is low but the distribution of the product is not done properly, the customer will not buy it. So marketers use two methods to increase product value. And that is to increase the total customer benefit or decry the total customer cost.

When a customer takes a product or service, he is not only convincing the item, but he also keeps his interaction and brand image with the frontline logo. All the benefits or cost required in taking a product are called CPV or Customer Perceived Value. And the higher CPV the brand has, the more profitable, popular and successful it will be. It will be the biggest market share, and that brand will be ahead in competition due to the loyalty of its customers. One example of this is the construction equipment company Caterpillar.

There is a reason behind why people trust Caterpillar Company more than Hitachi, Volvo or Komatsu. The first and most important reason is that the caterpillar makes the most reliable and durable heavy equipment. And the most important thing is that the caterpillar gives the highest total percentage value. The company has a large range of full-line construction equipment. The company provides everything that is needed in a construction business. And apart from this, they also have better payment plans and options. Time cost, energy cost and stress cost are quite low to buy equipment.

Caterpillar has many dealers that are spread all over America. Every dealer works at the independent level and keeps all the products. Not only this, their dealers are well trended and quite reliable too, which assist the customers in the right way. Caterpillar provides the best parts and best service system not only in America but also in many other countries, due to its best value, it sells products at 10% or 20% more price than its competitors. Komatsu and other companies will still need to do a lot of marketing improvement to compete with this giant.

Analyzing Consumer Markets:

What triggers customers to buy? What influences them to choose brands or products? This concept is called Customer Behavior in which it is studied how the customer selects, buys and uses the product according to his needs. There can be many different factors influencing consumer behaviour such as cultural, social or personal factors. IKEA is an example of one such company which is very good at analyzing consumer behaviour.

IKEA is a Swedish company that has successfully entered various international and domestic markets. So how did IKEA achieve all this? How did it become a leading brand in home furnishing? A 17-year-old Swedish boy, Ingvar Kamprad started a small business in his hometown. Today, after 70 years, IKEA has become a very large company that operates in 50 countries and has more than 500 stores all over the world. The mission of IKEA is to create great value for customers by giving them great value.

And as founder Ingvar Kamprad once said, "People's wallets are very thin, so we should take care of their interest." The company knew how important the cultural factor is in consumer behaviour. In China, IKEA sold roster theme placemats to celebrate the Year of the Rooster. In the US, marketers objected that people buy vases and use them as a drinking glass. Because Americans used to find a regular glass of IKEA quite small.

And that's why the company took over the U.S. To serve the market, we started making large size glasses. IKEA marketers often go to their homes to try and find out where their product needs improvement. When he visited the houses of Europe and the US, he saw that there is a difference in the way people use the cabinet. Europeans hang their clothes in it, while Americans prefer to keep it folded. Therefore, IKEA designed cabinets with deeper drawers for the American market.

IKEA marketers also visited the California Hispanic Community logo. He noticed that these people are very influential with Hispanic culture and prefer to design their own dining area in the same manner. And IKEA started offering furnishings with a bright colour palette in its California branch, keeping this cultural factor in mind. He also added some more chairs design and large size tables so that the Hispanic community's people get more dining space and their walls have more picture frame hangs.

Conclusions:

You learned about this book through marketing. We told you about marketing strategies, market research and consumer behaviour. You also learned in this that only the customer stays in the centre of any marketing activity. Merely making chip products is not enough. A business will also have to conserve things like service efficiency and customers' convenience. Marketing management takes a lot of time, efforts and money. Therefore, only after the battery planning, a product should be launched. So next time when you go to a department store, study the marketing strategies of your favourite brand. Do you know something that will give you a batter's choice and help in improving your lifestyle?

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Summaries World

About This Book:

To become a businessman, you do not need a suit, a business plan and an office. If your dream is to start a business, then this book is for you. If you are an artist or a 9-5 working employee, then you have a chance to earn a profitable profit and become a boss. Anyone can run a business. Rework makes it simple and easy for you.

Who should read this book:

Owners, artists, regular employees of small business who want to become businessmen

About author:

David Hennimier Hanson and Jason Fried are programmers and co-founders of software company Basecamp. Hanson works as CTO while Fried is CEO. They have written four books together, including Rework. Fried is also a content writer while Hanson is a race car driver.

Let's We Start Summary:

introduction:

• Have you ever had a good business idea but were hesitant to implement it?
• Were you afraid of the lack of knowledge and how much time you will have to spend in this new business?
• Did you get motivated when you came to know that you have the strength to do a lot of competition? 

Guess what, every person who comes up with a business idea has to face it. Jason Fried and David Heinemeyer had a good idea. And they were not afraid to implement it. And what they learned from their experience is a bit surprising - you don't have to be afraid of long hours, business meetings and other boring work.

As you will see in this (summary), you do not need to find investors and partners (at least not initially). quite the contrary. According to Fried and Heinemeyer, these kinds of things actually hinder your chances of succeeding in your business. And these two people are not random people who have decided to write a book and earn money. He proved his reputations a few years ago when he created Ruby on Rails, a well-known programming language. You may have never heard of it,

But some very popular apps and sites like Shopify and Twitter would probably not exist today if it were not a programming language. Do you want to know what the writers of REWORK learned from creating a multi-million company? So sticking with this book, we will tell you about the important idea. Your idea should be related to something for which you will fight, especially, do not start a business only because you want to make a lot of money. Sure, sometimes this greedy attitude also leads to success, but many times it hurts. This is because if you only pay attention to money, then you will sometimes be careless about the important tasks around your company in order to save more money. And this negligence will cause a lot of damage (from every angle) in the long run.

Suppose you started a small company that builds applications. You have only a few employees, but, of course, you want to increase it somewhere in the future. Now, if your focus is just to make money, then you will start spreading it from the beginning and hire more and more employees. Many times, this means that you will pay very little salary. And guess what happens when people take less money for their work? You are right, they will work less, it is so simple. On the other hand, you can adopt a different vision. Instead of just focusing on the money, you can say something like this: “Wait a minute.

My company has a product. I want this product to be the best. Money is only a byproduct of my company's quality. If building good applications means I owe more money to my employee, then I will. ”This is, of course, one of many examples. You can apply this type of thinking in all areas of business: pharmaceuticals, gaming and programming, design… there are countless options. We do not want to say that money is not a motivator. But money is not the most important thing. Do you think Bill Gates wanted to be the richest man in the world even when he started his own business? Probably not.

He was simply a young programmer who loved to do and wanted to produce the best product. And after some 30 years, leading one of the strongest companies in the world. And with Bill Gates, we come to another important topic. Those who enter the business for profit only, they become very powerful and fancy as soon as they become "successful". Not so with Bill Gates. You won't see it on the yellow pages of a sensational magazine. He is the same with his children. For example, Bill Gates is very careful about his children's use of technology. He knows how difficult it is to earn money, and he wants to nurture those who know the real things well. And you yourself, if you really want to succeed, should try to do something like this. To conclude, focus on what you love. It is not as complex.

Big corporate marketing is not for small honest companies:

In the first chapter, we said that more important than making money is to create a quality-focused company. Here we will keep going in that direction. If you follow it, the most important advice is "rework"; You can naturally follow this one: Forget about the usual (false) marketing strategies. If you really focus on what you love, if you are really ready to fight for what you have, then you don't need big marketing. Certainly, the growth of your company will probably be a little slow, but you will be able to focus all your attention on the things that matter, not the minor marketing things that everyone focuses on.

Let's start with our own experience. How many times have you seen a TV advertisement that says: "Buy this hair product!" This will make your hair more beautiful than ever! Remember the coworker who ignored you? Now he has to notice you because your hair will be very beautiful and will also smell good. ”Needless to say that we have not tried to be completely realistic, but you are aware of it. When you hear something like this, you immediately know that the advertisement is lying. The whole purpose of advertising and marketing is to pressure you to buy something. End of the story It does not matter that they have to lie to explain it to you.

You do not want to resort to this type of marketing, especially if you are trying to sell something that has some quality. Of course, we do not want to say that you have to ignore marketing altogether. Marketing is important, but it is also not necessary to get caught up in this dishonest game. For example, instead of creating some advertisements that we have all seen more than a thousand times, create something that is most different, something extraordinary. For example, instead of creating some Christmas-themed ads, you can create your own ad in a tropical environment.

In addition, Coca-Cola has already monetized Christmas with countless TV commercials. This means that Christmas advertising for Coca-Cola is profitable, and not for you. Therefore, be simple, and instead of focusing on marketing, try to create a product that is so good that it doesn't even need marketing. We live in a society that works on values. In such a society, it is easy to get completely immersed in work all the time and forget all the other important things in the world.

More importantly, if you force yourself to work for a long time, you will become less productive. Instead, do as much work as you want. Likewise, do not demand others to work long hours. By doing this, your employees will respect you, because they will see that you treat them as human beings, not as cash machines. The people of the west also brag about how much work they do and the past. How many hours has he worked for the week? This is certainly fine, but it does not mean that everyone should be a workaholic.

Workers are particularly concerned about their work. He is also a perfectionist at the same time. It is a deadly combination because it means that nothing can really be done. Let's take a real-life example. Mark was working in an accounting firm. Throughout his life, he had a passion for fulfilling his responsibilities — first at school and now at his job. As a result, he would become extremely restless even at the slightest hint of frying a little work. Whenever he realized that it would take a little longer to finish the work, he was so tense that he ignored everything to complete the work.

He did not do food, sleep and other normal activities. As a result, he was ill for a long time and was not even able to do the work that had been gathered. Mark was also a perfectionist. Nothing was good. He would always find some mistakes that needed fixing. And when that mistake was rectified, he would find another mistake and keep doing so. Needless to say, it was just as stressful for him as others around him who were not perfectionists. Therefore, not only did Mark stop himself, but he also disappointed his colleagues. This does not mean that you should give up all mistakes. But, what is needed is to be considered and not on small mistakes.

Instead of doing this, try to work until it suits you. The most important thing to become a skilled worker is to work continuously for a few hours. When you really focus on something, you don't want to be disturbed by Facebook messages, Instagram posts and other disturbance. But in the world we live in, it is very difficult to separate yourself from such things - this is why you have to work hard for it, especially when you are accustomed to checking your social network every 5 minutes. Have gone

This is probably one of the things that Jason Fried and David Heinemeier emphasized the most — they are programmers, and they couldn't afford that wasteful information wastes their time. If you want to reduce the use of your social media while working, just turn off the phone, or at least turn off the internet. There are other technologies as well - for example, you can place your phone somewhere in the office from where the phone is difficult to use, which is why you will rarely be able to go and pick up the phone. Of course, there are other ways, but find the one that suits you the most.

The next thing that is very bad for productivity is a long, wasteful staff meeting. Fried and Heinemeyer hated this type of meeting, and here's the reason - 10 people attend a meeting that only lasts an hour. This means that 10 hours of focused work has been spent on something other than hard work. Of course, meetings are not always bad - there are some important decisions that cannot be made without organizing a meeting - but you need to be very careful not to take it too far. There are several ways that you can prevent a meeting from getting in the way of productivity - just set a timer at the beginning of the meeting. When the time is up, so will the meeting. simple as that.

In addition, employers usually do not like these meetings for the first time. People who are shy will not like to speak in front of a lot of people because it is not their thing. This is why you should not think that everything is organized during a meeting - face to face interaction with shy people is always better. In such a conversation, he can be put further behind, so that he will probably be able to give better suggestions and ultimately, it will be less stress for him. You need less than you think to start your business

Today's people are very cautious about the future - they do not spend their time and money in such a thing until they are fully convinced that the work will be beneficial for them. This is the reason why many people never develop their business ideas. Today's world teaches you how to prepare everything carefully, plan ahead 10 years, gather investor etc. In "Rework" you will learn that all these are excuses for not starting your business. Suppose you have the idea of ​​opening a Vietnamese restaurant in your own city. You love Vietnamese food and enjoy cooking it and see people returning empty plates. Naturally, you will want to expand.

However, immediately you face many hurdles: which place to open?; How tough the competition will be; What is your 5-year plan?; After some time, you will probably leave everything and sit in your comfort zone. What Fried and Heinemeyer teach you is simply to do what you love. Just open the restaurant and see where it is going. In the process of leading a restaurant, you will be successful in making some important changes that will lead you to success. And you will not be able to see the possibilities for these changes until you take your first bold step.

Today on the Internet, you can see millions of self-made consultants who try to convince you. They tell business and entrepreneurship in such a difficult way that you will not even understand it, which is why you have to pay them to help you. Don't fall for these people - usually, they don't have any knowledge, and what they do is talk and talk only. In particular, they do nothing real.

Don't be afraid to start small:

This is probably one of the most important things to take from Rework. The author repeats it so many times that we just have to tell it. First of all, there is a lot of beauty in small companies - everything is small, very much personal. You personally know about every employee and his family. You become a small community of people who fight for the same idea. This is something that should be loved because as you grow older, you lose this feeling of belongingness. So don't be afraid to start with the little things — in the first turn, use whatever works for what you have, and see how things are going for you. Don't drown in too much debt because you think your idea is going to work.

If you bravely take the decision to start your business, chances are you already have a job. Instead of leaving your old job altogether, try to do both and see how things are going. Don't spend countless hours on your new business - just start thinking about it, and give a few hours of the week to develop your business idea. After some time, you will be able to decide if you need to quit your old job completely.

Starting small means that some sectors of your company will remain undeveloped, you should focus on such sectors from the beginning - these are the core sectors. These are some of the sectors without which your company cannot function. Let us once again offer an example of Vietnamese restaurants - the essential thing to open such a place, of course, food, ingredients. And you want to get the best ingredients. On the other hand, who cares about useless items like the quality of a chair at a restaurant? If you can sit on her and are not falling down, she is doing her job. At least at the time of commencement.

Let's take another example- let's say you like painting. This is your passion and it is the one thing you like to do the most. Now, one thing that you need to pay attention to is your skill. If you spend your time and money on external things like frames, then you will be left as a mediocre painting and an average painter. This also applies to music - instead of focusing on what is important to you (such as your technique) you focus on things like looks, such as looks. And once again you will end up being a good looking mediocre musician.

Finally, don't be afraid to start small, and most importantly, get the important things right.

Do not search for investor too soon:

This is another simple thing to do in a hurry in your job. As you achieve your first success, you will start looking for some investors who will help you grow your company. But by doing this you are making many mistakes. First of all, finding an investor means that your share in the company will be smaller. If things move in the right way, you will end up having less money because you were too hasty in the beginning. Secondly, by relying on the investor, you will be dependent on changing the rules of your company according to their opinion. And that's one thing you don't want.

After all, you wanted to start your own business because you had to be the leader who could make the decision. And here we come to another important thing - if you want to start a business so that you can sell it when it becomes a bit successful, then don't bother starting it. Do not believe in résumé and formal education First of all, rewrite teaches you to hire only when necessary. In this way, you will have an employee who is absolutely necessary for you, and the employee will consider himself to be responsible and there.

When it comes to hiring people yourself, be careful not to try to mimic the way people are hired in large companies. What they do is to make a list of countless job interviews, which are based on people's resumes. These two are similar to doing stupid things. You are wasting your time and that of others. Instead, trust in your own gut feeling. Instead of reading several resumes, get help from existing employees to find potential employees - if you already have good, hardworking employees, don't be afraid to ask them to help you find new ones. Why a resume is not necessary? First of all, there is a possibility that the potential employee may not have written his or her own resume. There are people who write resumes for money. Even though you will notice it during the interview, but why waste the time? Instead, do a few interviews at the behest of your current employee, and see how everything is going for you.

Failure is not just a possibility - it is necessary:

As soon as you realize this, you can deal with many failures with a calm mind. Think about it- Has Usain Bolt won every race he participated in? Definitely not. Does having a good idea mean that you are going to succeed? certainly not. So you should accept the failures, even if they are big, they will definitely come. Instead of trying to suppress it, you should accept it and get ready for it, at least emotionally. For example, suppose everything is going well, you started your business and started expanding it.

Perhaps you are thinking ahead and you have borrowed more money than you have and after some time you realize that you will not be able to repay your loan. Instead of being overly upset about it, you should acknowledge that the problem exists but should be dealt with. be honest with yourself. Say something like this: "Yes, I have failed now, but that means I now know what not to repeat in the future."

There is a good saying about the problem: "There are no problems, only solutions." If you move from this point of view to the subject, you will see that the problem can be seen as a challenge that can be solved. This type of mindset is essential when leading a business. Some highly successful people struggled early in their careers, only to become the most successful in the world later. If Bill Gates had only seen his qualifications based on academic success, we would not have Microsoft today - because Bill Gates was not really a good student.

The conclusion:

According to our opinion, this was one of the most important things to learn. But we encourage you to read the book on your own, and ask yourself to judge - maybe you can find something that is related to your personal problems. And, finally, you should remember these statements that can be found in Rework:

1Your business idea should be related to something that you will fight for - don't start a business just because you want to sell it after a few years. Do something that really matters to you.

2. Big corporate marketing is not for small honest companies- Do not try to use the way of marketing of big companies, especially in the early days of your business, instead, focus on the most important things.

3. Being a workaholic and a productive person are two complete things - if you notice that work is going a little slow, do not panic. Make it easier instead of spending many hours on unconstructive and worrying work. Take a walk, or do a set of push-ups. 1 hour of focused work is better than 10 hours of workaholic work.

4. You probably need less than you think to start your business - everyone is small in the beginning. Don't be afraid to keep it simple and small in the beginning. It will be beneficial for you in the long run.

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Summaries World

About Book:

In this world, some people have a sharp focus on their goals like a laser. Such people are the most successful people in the world. This book is the treasure that will teach you how to save money, be more confident, set your goals and become a great leader. This book has the power to make you a Millionaire in 6 months.

Who should read this summary?

• Whoever has an amazing idea

• Whoever dreams of getting extraordinary success

• Those who want to change their life completely

About author:

Napoleon Hill is one of the well-known self-help authorities. He is known for his best work such as "Think and Grow Rich", which is included in the list of 10 best-selling books to date. Most of his books have been focused on achieving theme success. Napoleon Hill believed that when your expectations are very high, then your life is also big and magnificent.

Let's We Start Summary:

Introduction:

Do you want to be a Millionaire? Now you will say who does not want to be a brother. It is absolutely right. Nowadays, someone is considered successful only when he is a millionaire. But earlier, the success of successful people was not judged by money. But today the time has changed. Now so many people have come to the Millionaire's count that they cannot be counted on fingers. Oh don't you be sad, you are not different from them, you too can achieve all that they have done. All you need to know about the Laws of Success.

This book is a very practical book for earning both success and money. The lessons you will learn in it have been tried in real life, so rest assured that it works perfectly. Thousands of Millionaires around the world use it.

This book will take you on an exciting journey of self-discovery. You will start to understand how to find your passion in life and how to set a goal. Not only this, but you will also learn to use the importance of focusing and the Law of Attraction, with the help of which your paths will become easier.

Once you have an action plan ready, then you will learn lessons that will help you become more confident and it will also teach you how to become a leader. In life, if you do not take the initiative by yourself, then success will never open your door for you.

We all know that if the extra ordinal success comes from a wonderful and different idea or thought, then we will also understand the import of the new ideas that are born from creative thinking.

You can rest assured of the power of this book because this book has made almost 3,000 people a Millionaire within just 6 months. Many of them did not even have a business but they showed the passion to start something new.

So if you don't have any business then start it now. If there is no purpose in your life, then follow the learning from this book and you will learn how to make your place among the successful people of the world.

If they can do it, then you can do it too!

Introduction to the Master Mind

A mastermind is a mind formed by two or more people thinking creatively or working together. Often two people work together to achieve a common goal.

Like everything, the mind also has its own energy. The energy of the mind of two people can be different. This is the reason that often some people get love at first sight, so why not know why two people do not like each other at all.

When two minds are attracted by the same energy, they start working together. Now, this mind is very powerful and one can think in a much more creative way than the mind of a human being. Imagine that if 4-5 people gather around the same energy, then their goal will also be the same and they will follow the same principles. If this group added its resources and started working together, they would achieve the success which no one could match.

Let us understand this power of mastermind through three powerful people. Ford, Edison and Firestone are veterans who do not know. It is not hidden from anyone that Ford is included in the list of the powerful people of this world. If ever they need even a billion dollars, then they can arrange it in a pinch and for this, they will need to make more than just a few phone calls.

When he started his automobile business, Ford received $ 225 million in payments for vehicles that had not yet been delivered. It is seldom heard that when a product is sold with so much grace even before it comes in the market. All this happened due to the power of trust that Ford's customers used to have in them.

So now Thomas Edison is another well-known person. People say that he was very religious. Like ordinary people, they did not believe in the book of religion written by human beings, rather they believed in what Nature taught them. He always felt very attached to nature.

This amazing connection with Nature led to Edison inventing the first voice recording phonograph. Even those storms managed to bring electricity to the earth so that humans could use it for all kinds of work. Their countless inventions are nothing less than a gift to the world and their contribution is still alive in people's minds.

The third stalwart in this list is Harvey Firestone. He was the brain behind the Firestone tire industry. Like Ford and Edison, he started his success story with no money and no education. If Ford had something, it was his firm intention and a genius mind that was made to gain success.

Most people do not know that a strong friendship kept these three celebrities together. Every year he used to spend time together in some jungle to enjoy hunting. He used this time to relax and recharge his energy.

There is one more interesting thing that even those three might not know that this strong connection of theirs was helping them to become even more great. We were talking about exactly this connection which we call Master Mind.

Some people can rebut this claim, but the similarities of the three great people prove that their energy had an effect on each other. All three started from the bottom, they did not have any wide degree and most importantly they had no support other than themselves.

The fact that his name became immortalized in the pages of history proves that his connection created such a powerful tool that we call Master Mind.

A Definite Chief Aim:

Every human should have a goal in life. There are two reasons for this. First of all, when you set a defined goal, you start to program yourself to work according to that goal. It has been proven psychologically that when we focus our thoughts on one thing, We automatically perform according to that goal. Another advantage is that it helps you prepare a working plan that can bring you immense wealth.

We all want to become successful and rich. But this can only happen when we focus our power and energy on the same path. Because power is an organized effort, having a defined round makes it attract people in your life whose mindset is exactly like you. When you combine your energy with such people, you become such a powerful mastermind. You can guarantee extra-ordinal success. Let's learn from a man who had seven sons.

There was an old man who had seven sons. His sons were always fighting among themselves. Neither did they ever work together and neither agreed on any one thing. So one day that old man decided to teach them a lesson. He called everyone to his room. Then took seven thin wooden sticks and folded them into a strong bundle. Now he asked his sons to break the bundle.

Each of his sons tried but no one could break that bundle. Now that old man started smiling. When he opened the rope tied on that bundle, the wood fell apart. Now he gave each son a wood and asked him to break it. This time they all broke the girl very easily.

Then she explained to her sons that the lesson these woodmen have taught is very precious and valuable. When the wood is tied together, they are strong and it cannot be broken easily. But when they break apart when the bundles open, they are weak and anyone can break them easily. Then he said that if they all work together then no one will be able to harm them or obstruct their way of success. But if they keep quarrelling like this, live their life differently just then they will always remain weak and people will easily take advantage of them.

Organized Effort is a very powerful weapon for success. Never underestimate the people around you. To make life Meaningful, you must have a motive, then focus on it and find such people who can walk step by step with you to achieve it.

Self-Confidence:

Do you know who stands between you and your desire to get success? That is your fear. Fear is the biggest cause of all our shortcomings. We are afraid of many things not knowing from poverty, from Criticism, from getting old, from getting sick, even knowing that what is born has to die one day or the other, we are afraid of dying anyway. We have grown up with this fear mentality and it has sat in our subconscious mind.

Therefore, to overcome our fears, we need to be confident and use autosuggestion. Keep yourself confident and always keep positive thinking and let the law of auto science do its wonders. When you focus all your attention on a goal, then you start attracting everything in your life that keeps on making your way easier.

If you feel that your dreams are very big, then self-confidence is your best friend. Let's learn it from one of the best salesmen in the world.

Charlie was always a nervous coward. Everyone knew that he was submissive and easily accepted the matter. Charlie believed that in order to live in peace and peace, you should live quietly and in hiding so that no one cares about you.

One day, Charlie overhears a lecture on self-confidence. The words said in that lecture had such an impact on him that he decided to change himself immediately.

The next day, Charlie goes to his boss and asks him to change his position in the newspaper company. He said that he wanted to work in the advertising department. The manager obeyed him and Charlie started his new job on the same day.

Now everyone was betting that Charlie would fail, but Charlie had decided that he would be successful and answer the people. He went to his office and made a list of people whom he wanted to sell his product. But it was not such a list, it was very different. Charlie had not chosen the names of those whom it was easy to sell the product, rather he had chosen such names that other Salesmen were reluctant to deal.

Charlie was a confidant this time but still shy from nature. To overcome this deficiency, he decided to go to the park. He also took that list with him and started repeating the names of those people again and again. He kept telling himself that by the end of this month, all the people on this list will definitely buy products from him.

During the first week of his new post, Charlie managed to sell the product to three people included in that list. He also advertised this thing in his paper. The surprising thing was that no one could sell the product, Charlie convinced all those people to buy the product. There was only one person who rejected his offer over and over again.

How do you think Charlie removed that one man from the list? Not at all, where was he going to believe now. The next month started, but Charlie did not create a new list of people's names but remained adamant on that one name. Throughout the month, every morning he would call that client and he would refuse it every time.

At the end of the month, one day the man asked Charlie why he was wasting his time on her even though he knew well that he would not accept his offer? Charlie responded cleverly to this. He said that by calling every day, he was able to know about every excuse that a customer makes to refuse a salesman. With this, he could create such a strategy that he has a great solution for every excuse of the customer, after hearing that the customer could not refuse to buy the product under any circumstances.

The man was surprised to hear Charlie's answer. He could not live without praising Charlie's passion and his unwavering faith in himself. Seeing Charlie's tune, he finally made up his mind to buy an advertising post. The deal proved to be the most important deal of Charlie's career. This single deal made Charlie the most famous salesman in the world, and do we need to say that Charlie became a Millionaire because of this.

So one who remains in the tune of his work comes to him with success.

The Habit of Saving:

Do you know that if you do some work, again and again, it becomes our habit? Now, this habit can be good and bad too. For Exemplar, saving money is a habit of every successful man. This is a very powerful Habit which we often ignore.

To save money, you need to distribute your income in different ways in a particular way. You should save at least 10% of your earnings every month. What to say if you save 20%.

Saving money is the way to financial independence. You can start new projects with your savings, which will generate more money. In this way, it guarantees you a lot of success and even more money. Let's hear the story of a young farmer who converted his small savings into a big amount.

Sam quit working in his fields to look for better opportunities. While searching for work, he found a job in a printing plant one day. There he saw a man working with him saving $ 5 every week. He was very impressed by this and he decided to follow it himself. After three years of working in that plant, Sam managed to save $ 900.

They say that the time is never the same, then something similar happened with that printing plant too. His owners had almost gone bankrupt and were now thinking of shutting down the business. At that time, Sam had $ 900 in his account and wanted to help those owners. So he invested his money in that business and in return he was given a 50% share in the profit.

Now just think that if Sam doesn't save money, wouldn't this opportunity slip out of his hands? Despite investing money, he did not leave his job, but with his salary, he also earned a profit of $ 25,000 every year. Sam never thought that something like this would happen to him, but often in life, the opportunity knocks at our door when we have the least hope for him.

Because Sam had saved money, he was ready to welcome any good opportunity. It does not matter how much money you can save. They say that if the drops are filled with drops, then when your smallest savings become a big amount, you will not even know. And do you know that life like Sam should give you a wonderful opportunity someday too?

Yes, there is no doubt that saving 20% ​​or saving 10% in today's time is not less than a challenge. Many times, the same money is spent sitting or there are some of our friends who throw thousands of rupees just for fun and entertainment. But you have to make a little effort, make sure you focus on your goal.

Now look at this storey itself, Sam was very poor. He was passing through with great difficulty. But he was very smart. He understood the power of this wonderful habit of saving money. He immediately adopted it and the result was that he later earned a lot of money from his little saved money which made his life happy and comfortable. You can also do this, it is too late to try.

Initiative and Leadership:

Confidence is the greatest quality of a great leader. You can also call it his most special weapon because on the basis of this he is able to motivate people and excite them. You cannot become a great leader without having the desire to go through every task on your own without becoming dependent. If your boss does not need to tell you what to do then it means that you have the ability to take initiative by moving forward and you can take care of all your responsibilities.

Taking initiative, ie taking the initiative is a very important quality for success. To become a business owner who earns millions, you have to be a good and efficient leader. Leadership is not something that you will get by luck or which you can buy online while sitting at home. For this, you have to go ahead and take the right decision at the right time.

Microsoft is the best example. The business empire spread to every corner of the world started with the friendship of two boys and those two geniuses are Bill Gates and Paul Allen. Both of them loved programming very much and they had no topic to talk about other than this.

In 1974, a very interesting article was published in Popular Electronics magazine. This article created a buzz at that time because it had written about the world's first computer which was made for the use of common people. His name was Altair 8800.

When Bill and Paul read the article, they knew that if they managed to write the code for this machine, then it would not be less than a big revolution in the field of technology. So he decided that he would write his own code.

For two months, both of them started writing BASIC language code for this machine. He neither had the sense of day nor of night. The most interesting thing was that they did not even have that machine because it was not enough to just make the code, it was very important to check it by putting it in the machine. They both studied at Harvard University at that time. They met Altair there. Used a similar PDP-10 machine. If he had anything at that time, it was his confidence and passion to do something different and who does not know about his genius mind.

After the code was prepared, he contacted Ed Roberts, who had created Altair. Paul went to his head office to test the code and then what happened became history. Ed's company name was MITS. When the code was inserted into the machine and the machine started responding, it was nothing short of a miracle for those working there. Ed immediately said that he wanted to work with Bill and Paul. Then he signed the contract and a unique brand like Microsoft was born.

Bill and Paul's work was so excellent that they started progressing very fast twice a day. But he did not stop here but kept moving forward. The biggest reason for this was that he kept trying to make it even better by creating new code for Altair every time.

Bill and Paul were not only successful because of their idea, but the unwavering confidence they had in trying everything they could find useful, they have brought them up to such an extent. They are never afraid to experiment or fail. . Programming was his passion and it was so easy for him as if it was just a game for him. He constantly experimented and kept bringing new ideas and concepts. Nobody ever told him what to do, how to do it, what he did on his own and it is called leadership.

Imagination:

Imagination is the power with which you can create anything in your mind. Unless you have a clear picture in your mind, you cannot even have a clear goal. Or there may not be a good leader. Today we will tell you about the technique called auto-decoration.

When you start focusing on one thing, you start imagining his picture in the mind, automatically you start taking the action that is needed to achieve your goal. Because you have complete control over your imaginations, then nothing can stop you from achieving what you want. So let's understand the power of this image from the story of Clarence Saunders.

Clarence worked as a grocery clerk in a small retail store. He was an ordinary man who did a simple job and earned $ 20 a week. One day, Clarence went to a cafeteria to buy something. While he was waiting in line, thoughts like "what if" started running in his mind. He looked at the self-help or self-service principals in the cafeteria to see how he worked. He thought of applying the same principles to the grocery store.

This idea was very simple and was not even new. People were well aware of this. Now Clarence started looking for connections around him.

He was quite creative and used his imagination to use this old idea in a new environment. He started self-service Piggly Wiggly stores. This innovative thinking made Clarence a successful Millionaire from a typical boy earning $ 20 a week.

If you notice, Clarence used everything we have talked about so far. Clarence got a creative idea that made him motive to set a goal. His motive was very big and he wanted to change the world with his idea. His biggest speciality was that he was very focused. Along with his powerful thought, the Universe also had power because he was using the Law of Attraction. When you want to get something with all your heart, then this universe takes to fulfil that desire.

Once he made a plan, he started moving forward with confidence. Because the concept of self-service was new to grocery stores, he took the initiative himself and took the role of leader. Believe it without the power of Imagination it is absolutely not possible.

No imagery can be complete without the power of imagination. Always remember that Imagination is absolutely free and completely under your control. No one can stop you from creating a new idea or creating a new idea by adding old ideas. So what are you waiting for?

Conclusion:

It is a matter of great sadness that most people never understand who and what they want to do. They live a meaningless life that has no purpose. They just keep seeing successful people becoming more successful.

In this book we learned that first of all we need to know ourselves properly, what talent is inside us, what work can we do well, etc. After understanding yourself, set a goal. This goal will keep pushing you to become confident and successful, especially if you have powerful imagery.

If you are an employee, then try to give more value to your company than the salary you get. If you are a boss, give your cooperation to your employees and try to understand them as well.

After applying the lessons mentioned in this book, your life will change completely. Success comes not only from the idea or from thinking but from taking action in the truth. Time does not stop for anyone, today the opportunity is in front of you, it will not wait for you for long, nor will it knock on your door, again and again, so stop looking here and take the initiative to move forward.

So keep your thinking clear. Set a definite goal. Always think of something new by using the power of Imagination. Your focus should be so strong that the Law of Attraction of the Universe goes into realizing your dream. Do not be afraid to experiment or fail.

Make a habit of saving money and remember, you are the leader of your own destiny. And most importantly, add some value to people's lives. This value can be anything like financial, emotional or performance value. What action will you take today, make you a Millionaire tomorrow? And I'm sure you also want to be a Millionaire, don't you?

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Summaries World 

About This Book:

Everyone wants to become rich, everyone wants to earn money and this book is the guide that shows us the way to become rich. People want to invest in a business like the real estate and stocks market but do not know where to start. This book shows you how to do a successful business. This book will tell you how you can retire young and rich? And for this, you have to read this book summary.

Who should read this book? Who will learn from this summary?

● People who want to start a new business

● Small Business Owners

● Individual Investors

● Start-up founders

About author:

Robert Kiyosaki is an author and businessman. Kiyosaki has his own blog through which he helps people to improve their financial well-being. He also runs a radio show where people are given tips and knowledge about earning money. Kiyosaki's company gives people through videos and books through financial education. Robert Kiyosaki is the proud owner of the Rich Dad Poor Dad series, which has changed the lives of millions.

Now We Start Summary

Introduction:

• Do you have a hobby to get rich? 
• Are you tired of hearing people talk that to become rich one has to have a profession or a long investment?
• Do you want to earn a lot of money very quickly?

If such questions arise in your mind as well, then this book is for you. This book is a guide that will help you step by step to become rich. Because your mindset is responsive to your cash flow. In this book, you will learn that every human has the potential to become rich. The only difference is your approach.

This book has helped many such people to become rich who did not even have a penny in the beginning. From this book, you will learn that there is power in your mind which can make you rich or poor. People say that investing is risky, but this book provokes this fact and teaches that the first step to becoming rich is investing.

Do you want to take the first step to become rich? If yes, then this book is ready to guide you on every step.

How to become rich and retire young:

Everyone wants to survive financially, but there are very few who are financially free. Every person in this world has a problem of self-punishment, that is, we do not trust ourselves. But we have to use this self-doubt to move forward in life. Set the goals in your life that change your present situation.

Self-doubt and laziness are two things that stop us. So if you want success, then get out of your comfort zone first and fight with your self-doubt. Retiring at a young age does sound slightly impossible but yes it is possible. With the right mindset, you can achieve anything.

If you want to retire at a young age, then stop dreaming and focus on action. You will have many experiences in the field of business and you will get to learn many types of lessons. Before building a business, you have to build your self-confidence. Set your goals, make a plan and start working on them immediately. This is the only way to retire rich at a young age. Our self-confidence starts to be douted on our own and then due to self argument we are not able to grow financially.

Those who need success in life should have a passion. To create a passion that will take you to your destination. To achieve something in life, find a region that is most dear to you and without which your life is incomplete. Let us take an example, which will know how self-doubt affects our growth. A beggar used to live by begging on the road, he was sure that one day his poverty would definitely go away. Although he himself was a payout, he always thought positive.

On the other side, he was a rich man who had inherited the family business. He was afraid of taking bold steps in business because of his self-doubt. Due to his self-doubt, his business was running at a loss. Then a few years later that beggar became rich one day and that rich businessman went from rich to poor due to his self-doubt.

This story tells that by giving the right directions to his self-doubt, he became a poor beggar and the rich businessman lost everything due to his self-doubt.

There is definitely such a time in the life of every human being when we either break down or become very strong. Those moments can either take you forward or push them backwards. What will happen to you, it depends on how much you will let your self-doubt dominate.

In order to retire young and rich, you have to fight with both self-doubt and laziness. You have to understand how important Passion is for success. Those who have passion, they reach the top and die. In which there is no passion, they fail for the first time, they give up and never try again.

Retire As Young As You Can:

The biggest problem of retirement is that after retirement, there is nothing to do. But the mind and body also need some rest. Remember, there is nothing more important than you in this journey, so it is very important to take time for yourself and your loved ones. Appreciate those you love, live every good and bad moment in life. We all have the potential that can make us great, but it is also true that we all make mistakes. You can not change what has passed, but you can change the opinion about it. Learning from your mistakes is the most important step in the path of success.

Retiring young gives you the freedom to fulfil your dreams. All the dreams you want to fulfil now and not in old age. When you retire young, you will have time for yourself. And you will be able to live a full life. Young retirement gives you a chance to live your life again.

Let us understand from an example why family time is important for us. A business tycoon did not get any time for himself and his family. This also affected his mental health and relations with the family also began to deteriorate. Gradually, his family members started getting away from each other, no one had any time in need. Due to the workload, the mental health of that businessman was so affected that his work was also affected.

On the other hand, there was also a small business owner who used to give importance to his life as well as family life. Happiness was the only happiness in his life. The time we take for ourselves in actual, it never goes to waste. This is a quality time that we give to ourselves and our family. This makes our mental health strong as well as our relationship. When your mental health is good, then you will be able to focus more on your work.

Creating a balance between work and family is very important. With this, you get a peaceful environment that keeps your mind healthy.

By taking retirement at a young age, you start a new life where you get a new opportunity every day. It sounds easy to listen to the retiring word but it can be quite chelating for many people. Many people think that after retiring, they will sit completely empty. They will have nothing to do. But it is not so, you will soon get into the environment around you and you will get a new opportunity every day. You will have no shortage of time by taking retirement at a young age. You can do whatever you want until old age comes. If you say in the short, you will get a chance to live a new life.

We all mistaken, but the important thing is that we take some lenses from them. For example, people who repeat Mistake again and again for exams never get ahead. You will not be able to grow as a person. Yes, if you take your mistake like a lesson, then you will continue to be a better version of yourself.

How I Retire Early:

Debt is one way to become financially free and retire young. You can use it to fund cash flow. However, there is a great difference between bad debt and good debt. Although both types of debt are dangerous, how will you use it, it matters more? Good Debt is what you do every month while Bed Debt empties your pocket.

Here we are not talking about Borrower or borrowing. What we mean here is by investing money in debt. People often consider investing as a risky business because Mindset makes them believe it. But to become rich, you have to understand the power of leverage. If you speak leverage in simple words, then take maximum work for less. This story will tell you how the author Rober Kiyosaki retired 12 years before his time.

He was able to do this with the help of his mortgage bankers. Instead of using his own money, he made his retirement plan by funding debt money. This story will tell you that Kiyosaki took a lot of debt for his own funding and became rich quicker than others.

Robert invested all his money in Real Estate and designed his plan in such a way that the money would remain in his retirement plan with capital appreciation growth. He used the money as leverage and also earned a lot of money from the low investment. David and Goliath also have a similar story.

David was a younger man and Goliath was a giant. David defeated Goliath with a slingshot, this slingshot was used by David as leverage. Because David knew the power of leverage and that's why he used it well. Exactly Robert did the same, he invested the money of mortgage bankers in real estate and achieved financial stability. To become rich quickly, you should also know the leverage of different types and also know how to use them.

Taking Debts is also risky. If they are not used in the right way, then they can also ruin you. And you should always take a loan from the better ways like mortgage bankers. We tell you where debt is risky, such as investing in a real estate business using credit cards is very risky. Every month you have to pay bills with huge interest. And in this way, all the money comes out of your pocket. Overall, there is no sense in investing through credit cards.

How Can You Retire Early:

The secret to early retirement is to do more with less. The formula of becoming rich is earning more by less hard work. So we have to work smartly. It is very important to understand the power of leverage in order to get rich as soon as possible and retire at a young age. There is leverage everywhere in our life. Rich people take a lot of leverage from others. And those who have more leverage Dominate others.

In today's modern world the leverage tools of different types are available such as computer, the internet and the latest technology, so you have to learn everything new which is in trend so that you can also use your leverage tools to achieve your goals. So focus on learning different leverage tools than earning money. Different types of assets also matter a lot to become rich like health, education, time, relationship and many other things. People are often unable to complete their goals because they do not come to use different leverage tools. Poor and middle-class people are afraid to take the risk of financial tools of leverage. And their thinking does not allow them to become rich.

In the old times, humans could not walk fast like animals, but time changed and today due to technology, we can travel faster than human animals. The man worked smartly and invented such vehicles, due to which he can leave the animals behind. That is why a person can achieve much more by working less than animals.

The uppermost has given wings to the birds to fly. If the person did not have wings, he invented the aeroplanes and helicopters with his brainpower and fulfilled his dream of flying. So we will call it more achievement in less hard work. These two exams show that smart work is necessary to become more fast and efficient. So that we can fulfil our dreams as soon as possible. Let's see why other forms of leverage like health, time, education and technology are important for us. As the saying goes "Health is wealth". But until people fall ill, they do not understand the importance of health.

Time is a very valuable thing. And those who are left behind by time, are not able to do anything good in life. Time management is a very important thing to run any given business. If someone is behind in life, then he will not have time to do an Opportunity Grab standing in front of him.

Education is important to leverage. Suppose if a person graduates from college with very little financial education, then he will be far behind that person who is financially well educated.

The Leverage of Your Mind:

"What you think is real is your reality" means whatever you believe to be real, that becomes your reality "This is the idea of ​​this chapter. This mindset will work for you to get rich. If you believe that you can make your dreams come true, then, of course, you can.

You will also learn that every business also has an important part feller. Failure is a normal thing. Happens to everyone, but the important thing is that after every failure you get up and stand again. People say that investing is risky. The truth is that this is their fear while investing is not that risky business.

The beans of two people are not perspective. If one feels that it is difficult to become rich then another thinks that he can become rich. Both are right in their place because your thinking can change your present.

With an example, we understand why failure is important for our growth. A man started a new business. But after a few years, the business failed. He felt that now he will never be rich, and thus he gave up after the first try.

He was another man on the other side, he also started a new business. He also failed miserably. But he did not give up. He tried till he got success. Because he had a passion for his work. And this was also the secret of his success.

This example shows why your mindset is important to get rich. Investing also has the same risk as in our day to day life activities. Like road cross is risky like motorcycling is risky. But we do not see much risk in all these works. That is, the human mind only considers investing as risky while investing is not risky.

• What do you think is risky?
• What do you think is risky?
• What Do You Think Is Risky?

Thinking is the difference between rich and poor man. Rich people think about growth while poor people see job security. Your future is dependent on what makes you feel risky and smart. Poor and rich people have different mindsets. Poor people think that investing is risky whereas rich people do not think it is risky at all.

Poor people consider the rich to be greedy but such is not the case. To understand the difference between the rich and the poor, we take another example here. There was a couple who used to spend all their time-saving money. These people used to buy food and clothes in the cell.

He used to think that by saving money on the daily use items, those people will become rich. However, this kind of saving in the long runs does not matter. Because they used to find any type of investment risky in stocks or in the market. Despite such small savings, they never became rich.

On the other hand, as a man who used to invest in stocks, real estate, bonds and other things, his savings helped him to build a portfolio income. And he became rich one day ultimately. Saving Men was the goal in both of these cases. But the areas of saving were absolutely different. Poor people think that investing is risky and this thinking never allows them to become rich.

There is a big difference in the thinking pattern between rich and poor. Poor people consider the rich to be greedy. And the rich think the opposite. Henry Ford provided the car at an affordable price to the world. It was Ford's generosity that he changed the concept that only rich people can afford cars.

How to Work Less and Earn More:

Most people lose all their money by getting stuck in bad debt. But if you dream of being a young and rich retiree, then you have to work on the right income. There are three types of income, Ordinary, Passive and Portfolio Income. You do not have to work for Ordinary Income throughout your life but focus on passive or portfolio income.

Taxes of passive and portfolio income are less than Ordinary income. Despite paying the highest tax, Ordinary Income people have little control over their taxes. This is the reason that we are asking you to focus more on a portfolio or passive income instead of ordinary income.

An employee works hard so that he gets a promotion or salary increases because he works on an ordinary income. Whereas a person working on portfolio income earns money by investing in stocks, bonds and mutual funds. Only such people become great and rich businessmen.

Those working for passive income avoid tax payment and work in the field of real estate or intellectual properties like books, songs etc.

Those with Ordinary income tend to do the hardest work and earn the least money, while those with passive and portfolio income earn more with less work. If you want to be rich, then think about passive or portfolio income. Out of these three incomes, passive income comes at the top because it takes the least effort and it gives maximum earning for a long time.

The Fastest Way to Get Rich:

If you are thinking of getting young and rich retire then focus on business instead of a job. The fastest method to get rich is to change your mindset. Most people do not want to get out of their comfort zone. But the success is available only to those who walk away from the rut.

A weak mindset can never make us rich. Increase your money handling power to become rich. This book teaches you to give more importance to business than a job. Good education does not mean that we have been doing 9 to 5 jobs all our life.

We will take an example here that how can we get help to become rich by focusing on more employment than employment.

The main focus of every employee is to keep the job. Therefore, he does not get much chance to grow. Because he simply means by his salary, therefore he does not take any risk. On the other hand, the businessmen who leave the job and invest in real estate by borrowing money from the market have more chances to grow and become rich.

An employee spends all his life doing hard work while a businessman earns a lot of money by expanding his business and retires to become rich at a young age. As people say 'comfort zone is a good place but nothing grows here'

You have to change your realities and come out of your comfort zone only then you will be able to grow as a person and learn different skills.

Conclusions:

In this book, you read what self-doubts are and how they restrict our growth. Self-dots and laziness are two things that prevent you from moving forward. But if you have a passion and believe in yourself then no one can stop you from achieving your goals. Between your success and your mindset is just your mindset.

In this book, you read that we should take time out of our work and discover things. Taking a break in the middle of work or a job creates a better working pattern that will help you to grow.

In this book, you have read about how the power of leverage affects our business growth.

The power of leverage can also be in your favour and against you. The technique of taking more work is called leverage. You have read that Debtus can be used to fund a retirement plan by using loans smartly. With the help of Good Debt, you can take a different type of investment plan in the market and get rich quickly.

You read about the different leverage tools that help you in your business development. To promote your business, these different tools such as the internet, computer and new technology will be useful for you.

But first of all, trust your abilities. Each of your mistakes teaches you something. It is not a bad thing to fail, just you should have the courage to stand up again. Failures are a part of our success journey and we have to accept this. The one who failed today will definitely be skilful tomorrow.

From this book, you learned that what is the difference between the thinking of rich and poor. Rich people do not create an idea of ​​risk whereas poor people never explore new ideas for fear of risk.

You have to focus on the right income which is passive or portfolio income. The secret to becoming rich is that you have to think about becoming rich by diverting your attention from Ordinary Income.

The fastest way to change your present-day is to change your mindset. Get out of your comfort zone and think of different and new ideas. Once you change your mindset, see success will be waiting for you.

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